Chris Dale has gained experience from a broad background through senior roles in selling, marketing and buying with major Blue Chip FMCG companies in the UK food and drinks market, as well as extensive experience as a Director of a major Buying Group.
In particular a specialist knowledge of the UK’s Independent retail, cash & carry, wholesale and foodservice markets, covering all foods, drinks and non food discipline and hands on experience in developing promotional strategies to re-launch or develop well established and new businesses.
We, at Liquids, are delighted that Chris has joined our company and are looking forward to a long lasting partnership in which Chris’ advice, experience and specialist knowledge will help us to develop our business even further.
